BrainDump™

...social Moleskine notes of Aki Spicer.

Mad Men - The Kodak Carousel 

Sep 01

"Branded Content" | Tom Fishburne: Marketoonist

Aug 31
"Branded Content" | Tom Fishburne: Marketoonist

In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is his pitch to AT&T.

Aug 14

Last Week Tonight with John Oliver: On Native Advertising

Aug 07

it8bit:

8-Bit Cinema: The Avengers 

Jul 24

gifsofthe80s:

Solar Fox for Atari 2600 - 1983

Jul 24
gifsofthe80s:

Solar Fox for Atari 2600 - 1983

“Everybody has a plan until they get punched in the face.”-Mike Tyson. (via Everybody has a plan until they get punched in the face | LinkedIn)

Jul 12
“Everybody has a plan until they get punched in the face.”-Mike Tyson. (via Everybody has a plan until they get punched in the face | LinkedIn)

fallontonight:

Mind Blowing

Jun 29

Mad Men - The Kodak Carousel 

"Branded Content" | Tom Fishburne: Marketoonist
"Branded Content" | Tom Fishburne: Marketoonist

"Branded Content" | Tom Fishburne: Marketoonist

If we’re the last people in history to know life before the internet, we are also the only ones who will ever speak, as it were, both languages. We are the only fluent translators of Before and After.

BrainDump™

Posted on Thursday August 14th 2014 at 08:00am. Its tags are listed below.

In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is his pitch to AT&T.

Make complex computer technologies feel understandable and natural
Equations are the devil’s sentences.
Stephen ColbertThe Colbert Report - The Quotations Page (via mudwerks)

Last Week Tonight with John Oliver: On Native Advertising

it8bit:

8-Bit Cinema: The Avengers 

gifsofthe80s:

Solar Fox for Atari 2600 - 1983

gifsofthe80s:

Solar Fox for Atari 2600 - 1983

We’re not going to hire people unless they know this stuff.
1. Over 5.3 trillion display ads were served to U.S. users last year. (ComScore)
2. That’s 1 trillion more than 2009. (ComScore)
3. The typical Internet user is served 1,707 banner ads per month. (Comscore)
4. Click-through rates are .1 percent. (DoubleClick)
5. The 468 x 60 banner has a .04 percent click rate. (DoubleClick)
6. An estimated 31 percent of ad impressions can’t be viewed by users. (Comscore)
7. The display advertising Lumascape has 318 logos. (Luma Partners)
8. 8 percent of Internet users account for 85 percent of clicks. (ComScore)
9. Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)
10. Mobile CPMs are 75 cents. (Kleiner Perkins)
11. You’re more likely to survive a plane crash than click a banner ad. (Solve Media)
12. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)
13. 34 percent don’t trust banner ads at all or much, compared to 26 percent for magazine ads. (eMarketer)
14. 25-34-year olds see 2,094 banner ads per month. (ComScore)
15. 445 different advertisers delivered more than a billion banner ads in 2012. (ComScore)
“Everybody has a plan until they get punched in the face.”-Mike Tyson. (via Everybody has a plan until they get punched in the face | LinkedIn)
“Everybody has a plan until they get punched in the face.”-Mike Tyson. (via Everybody has a plan until they get punched in the face | LinkedIn)

“Everybody has a plan until they get punched in the face.”-Mike Tyson. (via Everybody has a plan until they get punched in the face | LinkedIn)