DLD NYC 14 - Winners/Losers in a Digital Age (Scott Galloway)
The New York City subway was a confusing mess in the 1960s, with inconsistent, haphazard signage that made navigating the system a nightmare for commuters. In 1967, the New York City Transit Authority decided to do something about it. They hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design an improved signage and wayfinding system. The designers spent four years studying the labyrinth of the subway, analyzing the habits of commuters, and devising the iconic visual identity of the NYC subway that is still in use today, documented in the 1970 New York City Transit Authority Graphic Standards Manual.
50th Anniversary, “Daisy”. Lyndon Johnson v Barry Goldwater, 1964. 60-second spot aired only once, on Labor Day evening during a commercial break for the movie “David and Bathsheba” on NBC — yet it had a major impact on the campaign and political advertising that would follow in the decades ahead.
"These are the stakes, to make a world in which all of God’s children can live or to go into the darkness. We must either love each other or we must die…Vote for President Johnson on November 3rd. The stakes are too high for you to stay home."
In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is his pitch to AT&T.